| Since August 2004, the Olympic Games are timed in Beijing time. From then on, the world started to concern about China, about Beijing. When applying to be the host of the Olympic Games, Beijing solemnly promised that the 2008 Olympic Games would be a pageant that carries forward the Olympic spirits, promotes the world peace, and enhances friendship between the people of all nations, it will display to the world a new Beijing that is full of the spirit of traditional Chinese culture as well as modern vitality, that is to say, there will be a session of harmonious Olympic Games. To the general mass, judging whether or not the Olympic Games are harmonious is not only to judge whether the process of the Olympic Games is in concordant comprehension, but also, if not more, a mental experience of self-fulfillment. There is nothing that can influence the formation of the mass's will as much as news media and it's promulgating activities. Therefore, to realize harmonious Olympic Games, it is obliged to realize harmonious Olympic Games news promulgation.Harmonious Olympic Games news promulgation refers to, by means of choosing, processing, providing, analyzing, and judging the original and extended information of the Olympic Games, to influence the tendency, extent, and constitution of the Olympic Games news consensus, hence influence the social consensus, especially the oral consensus of the mass, so as to influence the concept and activities of the mass, and further establish a moral basis for successfully hosting the Olympic Games, spreading the spirit of the Olympic Games, and fostering the ideal of the Olympic Games. In the process of realizing the harmonious OlympicGames news promulgation, it is an important subject to be systematically studied, deeply investigated, and carefully planed when Beijing takes over the flag of the Olympic Games, that how to understand the Olympic Games correctly, comprehend the status and developing tendency of the world and Chinese Olympic Games news promulgation precisely, and objectively analyze and estimate the function and methods of news promulgation, as well as the responsibility the Beijing Olympic Games news promulgating organizations shall take, how to advise strategies, and make integrated adjustments.Starting with the history, important issues, developing tendency of ancient and modern Olympic Games and their news promulgation, the promotion of Olympic Games in China, the development of sports news promulgation in new China, and the Athens Olympic Games news promulgation of Chinese media, this article reviews the process of the development of the Olympic sports and the Olympic Games news promulgation, analyzes the currant status, deficiency, and direction of progress of the Chinese Olympic Games news promulgation, while discussing the methods of realizing harmonious Beijing Olympic Games news promulgation in the two aspects of the news reporting strategy of the three Olympic Games mews medias of China, namely, newspaper, television, and internet, and the general strategy of Beijing Olympic Games news promulgation. The opinions are as follows:As a complicated systematic project, the Olympic Games news promulgation shall be distributed and collaborated by different parties. The three medias shall not only make full use of their respective advantages, make up disadvantages, make constant innovations, improve the ability ofpersonnel and the industrial quality, so as to have a stable position in the fierce competition of the Olympic Games news promulgation, but also learn from each other, use each other for reference, compete while cooperating, and develop while competing with each other. All these efforts will finally benefit the mass, the Olympic Games news promulgation, and also the news medias themselves. As the organizer of the Beijing Olympic Games news promulgation, the Beijing Olympic Games news promulgation organizations must accomplish the five tasks that follows: first, to definitize functions and responsibilities, correspond different powers, conform resources, so as to... |
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