Resolve To Landing A New Foreign Satellite Television Channel Of The Pearl River Delta - Star Tv

On March 28,2002, Star TV landed on the Pearl River delta legally as the firstlawful overseas new channel. The News Corporation Limited sets great store to the new channel on account of its tremendous success in Indian market .Star TV is a variety and entertainment channel. It makes the TV programs locally and separates the broadcasting and production. Star TV has many features such as entertaining, localizable, and it has plenty sources of films and TV programs. Star TV got the success in certain area in the past two years. It was awarded as "The channel of 2002" by the "New Weekly". But frankly speaking, as a new channel, it isn't so mature. The problems such as the lack of the entertainment news reports, low production cost and high output, the lack of the famous programs and hosts. Except that, the limited received field, the higher advertisement price and the AV's partial cover right by Guangdong Province cable television network also set the obstacles to gain its profit quickly.Star TV hasn't threatened the Guangdong market in these two years. Guangdong dialect culture and factor of the short-time landing are its subjective reasons; the problems of the programs production's quality and the strength of the propaganda are its objective reasons.