Research On The Publicity Of Mainstream Media In China

The publicity of the modern media has always been a hot topic in academia, and the media publicity faced the dilemma has become a worldwide media crisis. Faced with pressure from both politics and markets, how the media in the power and the temptation to stick to a clear position, and the news media should be used on the right to public services in the community, is really worth thinking about. As news dissemination and exchange of information carriers, the mass media is the audience access to information, an important channel to express their views. Open, objective and comprehensive reports, maintaining the social public interest, rational exercise their supervision right, are the most important manifestation of the publicity of media. Media publicity is relased to the right to know the community, the basic communication society, is closely related to the basic mode of operation and the process of democratization of the political community. Therefore, the study of media publicity is necessary and realistic.Based on CCTV as an example, this paper dedicated to the study of China’s mainstream media publicity, including the definition of media publicity in China, the presentation of media publicity in CCTV as the representative of Chinese mainstream media, issues and recommendations. As the most influential mainstream media in our country, CCTV is representative and persuasive. As a western import, "public", "media publicity" in China there are both applicability and particularity. Chinese media by the specific political, economic and media environment, the influence of such factors as its public nature cannot simply copy the western model, then the applicability of the "media publicity" in China, how to define the media publicity in our country, the present situation of our media publicity, facing difficulties and proposal, these are the questions is this paper research. Around these problems, this article on the " publicity"," Public Domain ", "media publicity" concept, on the basis of deep understanding. With CCTV as the main object and the vision extended to the whole field of the mainstream media, and then analyze the overall status of the publicity of the mainstream media, to provide additional reference for related research.This paper will be divided into five chapters. The first chapter introduces the significance of the topic, select the CCTV as the main reason for the study, the study on the present state of the mainstream media and the media as well as the main research method used. The second chapter mainly discusses the applicability of the concept of public, the media publicity in China. Including the concept of the publicity, the introduction of the historical process of China as well as the definition of the media publicity in China.The third chapter, by CCTV as the specific research object, through the whole of CCTV channels and part of CCTV brand shows the focus of the analysis, it is concluded that the embodiment of the CCTV public situations. Through the analysis of the main channels of CCTV concluded that CCTV channel content diversification, wide coverage,channel precise positioning, to meet the specific needs and the differences in channel programming reflects the three major aspects of public property. Part of CCTV brand programs, such as "Oriental Horizon", "Tell It Like It Is"," Topics In Focus", "Avenue of Stars", "A Bite of China" and other programs, the focus of the analysis it is concluded that the CCTV in public discourse, to carry on the supervision by public opinion, to build interactive public participation plays a public platform and cultural inheritance. The fourth chapter, this point is extended by CCTV in the mainstream media industry in China, analyzes the mainstream media publicity in under double pressures of political and economic problems. The fifth chapter, from the government, the media, the public’s point of view put forward solutions to the publicity of the mainstream media to achieve.The final conclusion part, the author analyzed the necessity of research on the mainstream media publicity in our country, and in this paper, the problems and the author’s expectation.