Research On The Development Trend Of Provincial Newspaper Group Website

When the Internet as an industry began to develop, newspaper market in China wasduring a period of adjustment. China’s first Newspaper Group was founded in1997, and until2004there have been40Newspaper Groups.Newspaper market was growing up a pattern,which was party newspaper as a leader and “N newspaper N magazines+websites”. Duringthis time some Newspaper Groups tried to build websites. The main were a nationalNewspaper Group and Provincial Newspaper Group. However, on the Newspaper Groups’sites, people pay attention to national newspaper groups’ websites,such as People Net.Provincial Newspaper Group websites have been neglected.This paper will study on the provincial Newspaper Group website. By sorting out thecourse of website development, it will think about the development trend of NewspaperGroup website in the future. The first part will sum up the history of newspaper websitesabout two decades, and analysis the status of the Newspaper Group websites. At present, theyare going into a full development period. are actively exploring the road of development.Most of them are actively exploring the road of development. The second part will use theSWOT model from the strengths, weaknesses, opportunities and challenges to explain theDazhong net. The third part will compare Dazhong net with other news sites. Dazhong netwill compare with regional media sites Qilu network, and with the same type of website Dehenet in Henan Daily Newspaper Group. According to the comparative study, the paper will getmessages to help Dazhong net with development.The last part o on the basis of the previousanalysis, from content development, management, and mobile new media,will think about thefuture development trend of Newspaper Group websites.Scholars for the development of the newspaper website gives some advice.First,emancipate the mind, reform the system, improve the management mechanism.Second, playnetwork media advantage and realize the value of news content in the spread of newmedia.Third, emphasis on the interaction with readers, strengthen the construction of newscommunity, and enhance the site’s service function. Fourth, bring into play traditional mediabrand, boost the development of new media, explore effective linkage mechanism between newspaper and network.Fifth, cooperate with kinds of portals, gradually own powerfulinfluence in the newspaper website users. Professor Yu Guoming believes in the onlineversion of the newspaper industry should focus on: strengthening news update rate, time to fillvacancies on the newspaper, rich layout language, the use of multimedia features, realizingthe diversification of content into cash in the form; enhancing interaction among themarketing, focusing on micro-content management, providing personalized service.Currently, the Newspaper Group websites show good trend of development, especiallybased on the regional development of the provincial newspaper group websites. Its internalnewspapers and websites, are moving towards a "competing" state. News sites are getting"old" new media. Where it goes in the future, different people have different views. The paperwill be analyzed and compared by the case, made a reference for viewpoint.