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Research On The Reconstruction Of Enterprise Culture Of Shaanxi Radio And TV Network Company

Posted on:2014-05-21Degree:MasterType:Thesis
Country:ChinaCandidate:R MaFull Text:PDF
GTID:2208330467989381Subject:Business administration
Abstract/Summary:PDF Full Text Request
Corporate culture with its unique orientation, cohesion, motivation radiation, constraints, regulatory and other effects, the core competitiveness of enterprises an important part, but also the key to promoting sustainable development of enterprises, corporate culture has become enterprises to maintain long-term competitive advantage an important force. Research shows that corporate culture by influencing the behavior of managers and employees, thus forming a good operating results. Thus, culture is essential for the survival and development of enterprises, culture is the lifeblood of enterprises to maintain vitality. Enterprises in their life cycle stages which is bound to experience a variety of changes, but also a variety of internal and external conflicts inevitably arise, the most stable corporate culture as the core competitiveness of enterprises to solve various contradictions and achieve sustainable development of the fundamental forces, which on reshaping corporate culture presents practical requirements.Papers from the perspective of reshaping corporate culture, combining the basic principles of reshaping corporate culture, corporate culture contact remodeling and the relationship between sustainable development of enterprises, that " corporate culture of Shaanxi Broadcast&TV Network remodeling " proposition. Thesis Shaanxi Broadcast&TV Network reshape corporate culture, for example, the corporate culture reshape the guiding ideology, the definition, content, principles, methods and practices for in-depth discussion, Shaanxi Broadcasting Network by building fit the actual development of the company a new corporate culture system to the way the theory+case study presents the countermeasures reshape corporate culture, based on the breadth and depth of this article with the main use of literature review, expert consultation and lessons learned French and other methods to study reshape the corporate culture to promote sustainable development of enterprises theoretical analysis for other corporate culture system reinventing itself provide a useful reference.Corporate culture remodeling, improve enterprise management from the needs of the original corporate culture based on consciously introduce a new corporate culture factor, re-integration of corporate culture, in order to create an environment conducive to implementation of the new Enterprise Management Modernization corporate culture. Corporate culture is the core values, corporate culture focused on reshaping the value system of re-integration and shaping. Reshape the corporate culture, the establishment of new business development with the phase of cultural system, is to achieve the ultimate goal of sustainable development of this fundamental task, therefore, is reshaping corporate culture eternal theme of sustainable development of enterprises.
Keywords/Search Tags:Reshape the corporate culture, business management, sustainabledevelopment
PDF Full Text Request
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