Research On Fund Management Of Inner Mongolia Daily Media Group

With the rapid development of social economy and the continuous reform and development of the social and cultural system, either central newspaper or provincial or local newspaper, its survival and development are lost due policy safeguard, the market of independent viability by certain challenges. Newspaper market including between newspapers and increasingly fierce competition between newspapers and other media, such situation has forced newspaper group must be in a relatively short time accumulation of financial resources, in order to become bigger and stronger. And how to strengthen the strength of the newspaper group, in a relatively short period of time how to accumulate the funds required to the group development, and also in the process of newspaper group internal capital control, what problems to solve these problems, the newspaper industry group, how to deal with and solve this a series of problems as every newspaper group leaders, especially one of the focuses of the newspaper group financial management subject, is also a more serious research topic in Inner Mongolia, this article adopts the method of case study, the daily media group as the research object, on its way of capital controls and the present situation of the development of the study, found that the settlement center of the pattern on the its main control group, while in the concrete implementation process, found that the main problems are:within the group and each member of the management of capital controls consciousness is weak; Internal control system is imperfect; Organization set unreasonable, poor ability for the forecast of funds were a series of problems, we analyzed the reason for this series of problems, again, on the basis of put forward the corresponding capital controls, which enhance the consciousness of the capital control, clear capital settlement center positioning; Establish capital controls risk prevention mechanism, perfect the internal control system; Through the comprehensive budget management, improve the level of group capital controls; Innovation fund management mode, capital controls. The ultimate goal for Inner Mongolia daily media group and the similar enterprise’s capital controls give some policy advice and guidance.