Research On The Communication Mode Of TV News Program In The Media

In the omnimedia age,the propagation mode of the television program have changed from the one-sided communication to a mutual interactive process,the information order have changed from the linear order which dominated by the transmitters to the new order which dominated by the users,the content of the program have changed from the UGC to the UGC and PGC,the identity of audience have changed to user gradually.News program has to change their mode of transmission to adapt times when faced such alters.It took a new program in Phoenix Satellite Television<Omni Media Online> as example and discussed from four aspects in this paper,which is the content arrangement, the TV host,the audience and the communication effects.Then we raised three insufficient of the program on the basis of what we discussed:it not insightful enough because of too much information,it will easily confuse it’s position because of the expression of multiple platforms,it intent to make a "public discourse space"but the goal was not achieved.In this paper,we thought about how to optimize and improve television news program in the omnimedia age specifically,and gave three advises.The article hold,the television program has to establish its brand,and emphasize its content;Balance different views,strong its credibility;Accept public opinion from different platform,and full use of omnimedia in order to improve the effect of propagation.