Study Of Newspaper Supplement Status

Internet and other emerging in recent year's development, especially the birth of mobile phone quote hit the newspaper's status. Newspapers status threatened, belonging to the newspaper supplement fate as well. According to the general conditions of newspaper supplement, it experiences a process from active to reflection and again to mature. It still has a long way need to go in further meticulous is changed and matured, and I hope that through combing the basic knowledge of newspaper supplement to prove that its non-substitutability, and analysis the characteristics of many domestic brand newspaper supplements to shows its importance. This article mainly analysis the specific content of "Xi'an Evening News " Supplement by the full-year 2009, comparative investigation questionnaire data concluded that "Xi'an Evening News "Supplement is indeed has strong literary flavor, but articles style too decorous, in the popular aspects should supplement the biased do not good enough to meet the needs of target readers. Should how to do good newspaper supplements?Newspaper supplement want to do good, must first do to closer to the public, with the reader zero distance, insist distinctive literariness, strong ideological content, useful knowledge, health entertaining and unique interesting, and also need to have local culture characteristics and cultivate a lot of local civilians writer, improve participation, really readers and supplement "intimate contact". Newspaper supplement although regression insipid, but it still has strong vitality, newspapers need to supplement,readers need to supplement, no matter how era transitional, how do the media developed, as long as the newspaper supplement by demand also satisfy the needs of society, then it will always occupy a seat on the page, which embodies the precious existence value.