College Media And Public Relations Problems And Countermeasures

In recent years,the society gradually into an image of rapid economic development period,higher education is facing unprecedented opportunities and challenges, community colleges increasingly high level of concern,College of the increasingly keen competition,in such circumstances,to explore the image of college management, Research universities and the media outside the community of public relations,and expanded college social image,and establishing the brand value has become the new era in the face of many colleges and universities a new topic.The author first launch from the media in the college public relations background,described in the current study of the media in the college public relations theory and practical significance,on this basis,the college image University public relations,college outreach,public relations and other media in the college concept of defining and Analysis.Discussion of the University of media public relations specialty,and from the image,brand and relationship marketing,core competitive power theoretical perspectives on the media in the college public relations value,from the universities and the media two aspects of college media PR status of the investigation,analysis of the current media in the college public relations existing problems,Finally on how to properly conduct the college public relations media made some constructive solutions.