A Study On The Guidance Of Sports Public Opinion In Constructing Sports Power

From the old sick man of Asia to the Beijing Olympic Games gold medal in power ", from the Guangzhou Asian Games, leading to the victory of the Shenzhen Universiade, China’s sports development can be described as" by leaps and bounds."People cheering for the Chinese sports scores at the same time, more and more people began to call for reform of the nationwide system, sports and mass sports have become increasingly prominent, with the people’s awareness of democratic participation to strengthen more and more people beganopenly express their views, to exchange each other’s views, seek resonance sports views.The result is more and more public opinion on sports, not only a wide range of information, like the snowball snowballing. Sports opinion in real life, and bad sports opinion co-exist, how to properly guide sports opinion, inhibit the development of errors and negative sports opinion, determine the need for guidance sports opinion. Second, the government as the ruler of its own obligation to manage sports affairs, which the government and cultural functions embodied.Again, we are in the globalization of this environment and had to by other countries, especially in recent years, we have enhanced the cultural exchange and the world today, the steady erosion of the foreign culture, how to better promote Chinasports development process, how to firmly grasp of sports ideology, cultural, spiritual, which requires government regulation of behavior more effectively, targeting more certain work thinking is clearer, more explicit practice.I hope through this study provide a reference in the practice of sports opinion regulation.This paper adopts a literature study, logical analysis, empirical analysis and other methods discussed the mechanism of the sports public opinion to grasp, through the study found, our government does not guide an important position in sports opinion, the overall situation of our public opinion is better, but did not really play the role of public opinion and propaganda, the media in the guidance of public opinion does not truly fit the audience’s psychological needs. First, the Government in the specific implementation process should pay attention to the following:build and improve sports information release mechanism.(2) play the advantage of online media, and to inhibit the proliferation of online sports opinion.(3) Strengthen the regulatory functions of the media.(4) to build a good public opinion environment.Secondly, the level of the media to pay attention to the following four points:1from the focal point, we need to boot directly and indirectly guide the combination of mutually reinforcing;2from the intensity, we need strong guidance and moderate to guide each other through each other;time, we need advance guidance and timely guide to mutual cooperation and mutual coordination;4from the cognitive aspect, we need rational guidance and emotional guide to prioritizing, rational management;...