Tourism Product Experience Marketing Research

As the development of society and economy, people's life has been greatly improved. Tourism, which was regarded as a kind of "luxurious consumption", is becoming more and more "civilianized". The great developing latency of product of tourism makes tourism industry grow up rapidly and has become more and more important to economy development, although it starts later. The fierce competition makes researching on tourism marketing be attached more importance. To apply with new marketing method to develop tourism marketing is significant to both of theory developing and reality.Experiential marketing is a new marketing method following with the emergence of experiential economy. Here in this thesis, I try to apply this new marketing method to tourism industry for solving the problems like malignant competence, low customer satisfaction which are mostly caused by tourism product's lacking of characteristic and incompetence.The conclusion that it is necessary for tourism industry to apply experiential marketing is drawn by introducing the related theories of experiential economy and marketing, combining with the characteristics of tourism industry and the problems existing in the tourism industry of our country. Corresponding specific strategies are given at the end of the thesis.The innovation of this thesis consists in combining with experiential marketing and tourism industry, while the performance of research consists in the corresponding specific strategies.