Liaoxi Corridor Development Of Regional Tourism Resources And Tourism Product Design

Along with the development of the economy,tourism increases quickly and becomes one of the most important industries. The exploitation of tourism resources is the core of the tourism .It is quite an important part of the work of the local government. Tourism resources in Liaoxi Corridor Region are plentiful. With the development in more than 20 years, tourism resources in this region have got fast exploitation and good use. They offer the substance foundation to the local tourism, but there are some questions and difficulties and it isn't as good as we hope. There are some reasons, not only the bad management systems, the weak market sense, the shortness of the capital; but also the lack of special features, the bad district image of a whole dominance and so on .It is necessary to analyze the tourism resource in Liaoxi Corridor Region and to evaluate the resource system .In this way, the advantage of tourism will be turned into advantage of economy.The paper consists three chapters. Chapter One introduces the general situation about the environment and the culture background of Liaoxi Corridor Region. This chapter describes briefly the important tourism resources in this region .Chapter Two analyses the characters of the tourism resources in Liaoxi Corridor Region and builds up the classified system of the tourism resource. We know that the exploitation of the tourism resources in Liaoxi Corridor Region has got a certain progress. Yet there are a lot of problems in the process of tourism resource exploitation. It's necessary to bring forward a serious of strategies.Chapter Three is the crucial part of this paper . First, it studies the theory of Hierurchical Structure of product. To its opinion, a product should includes three layers. They are core product, actual product and augmented product. According to this theory, tourism product should also include three parts: core tourism product, actual tourism product andaugmented product. All of designs of the tourism products base on the theory. The core tourism product of Liaoxi Corridor Region consist mainly the item tourism product, the tourism net and the tourism routes. The author analyses the structure of the tourism net and designs a serious of wonderful tourism route and 11 items tourism product. The key to the design of Liaoxi Corridor Region is the tourism image. The author makes the design from six aspects, such as the position of the region, the character of the tourism resources, the history, the war culture and the market. At last ,five slogans are given out ,which represent the tourism image of Liaoxi Corridor Region.