Development Of Regional Tourism Network Theory And Case Studies

Tourism industry netvvork is the organically integrate phenomenon of tourism destination systems with different ranks and types. It is the congregation with noticeable concentration and complement that based on the cooperation of local government departments and the traffic Une, and embodied by the united management of tourism enterprises.The practice of regional tourism industry shows that networklization is necessary when the regional tourism industry has developed to a certain phase. It contributes to establishing tourism brand, decreasing cost, improving competition capability, enlarging the resource space and market space; therefore it becomes the important driving force of the regional tourism industry development. It is also the effective means to contain the evil competition and the important condition to realize the sustainable development in tourism industry.Nowadays, guided by the idea of"Big tourism", many places in China are getting to breaking the limit of administrative divisions, trying to establish a tourism circle of multi-hierarchy and multi-stage promotion to realize the complement of strongness in resource, market, product, communication, talent, and so does in labor division and cooperation.Tourism industry network is a regional special organization formulation of the inter-relative and inter-active tourism economic factors. The developing course undergoes four-succession status: scatterance, concentration, dispersion and maturation condition. The strategic idea of integrate development, first-class tourism products, image-driven and sustainable developments are needed to carried out, leading role of the government should be fully played and multiphase cooperation strategic steps are to be taken in the tourism network development. In the course of the netvvork development, opinions of "big region" or "limitless space" should be held and the cooperation elements between universality and particularity should be correctly coped vvith.On the basis of the probation of theory, as the of Chang-Zhu-Tan region, the paper positively studies the tourism network development of this region. Analyzing the tourism developing status, strongness and \veakness of this region, the paper points out that netvvorklization is the necessary tendency and correct choice of the tourism development in this region. Also the paper probes the tourism development strategic measures of the region.