Tourist Images For Planning And Promotion - For Example, Historical And Cultural Scenic Spots In Beijing Shichahai

THE TOURISM IMAGE ANDMARKET OF THE SCENIC SPOT──Taking theHistory and Culture Scenic Spot ofShishahaiin Beijing for ExampleAbstractSince the 1990s, the business image designing, being spread extensively in our country, has taken great benefit for corporate. As a result for the upsurge, the tourism image planning梤ipeless > exploratory and scrappy, has been taken in the plan and construction of tourism place. It has become dominant problem of the place and tourism image. Being inspired by the business image planning, the text probe into preliminarily the theory of the tourism image planning, strive to build an operative way of the tourism planning, and using the method, combining theory with practice, plot the tourism image of Shishahai scenic spot in Beijing. The author hopes it can afford reference for image planning of the other tourism places.