Private Hospital, Competitive Strategy And Marketing Strategy Research

The medical insurance system could not meet people's demand any longer with the development of economy as well as the rising of people's living standard. Meanwhile, due to the gradually deepen of the reform of medical sanitation, kinds of hospitals, State Owned Enterprises, Private Owned Enterprises and Joint Venture, coming to a fierce competition. It's not only competition on the resources, priority, but the competition on the strategy and profit model virtually. At present, What the Private Owned Hospital confronted is not only the chances, but also the challenges from the external environment and internal disadvantages, so development of the private owned hospitals is worth consideration.By means of SWOT,5F Model and 7PS service marketing theory combined with the case study of Yaxin,Jiamei and Daosheng hospital, basis on the analysis of our medical industry, the essay suggested the existence path is depended on differential strategy and the expansion path is up to the chain model...