Drug Design Model, Based On Clinical, Marketing, Production Of Traditional Chinese Medicine

Recently, the competition of native curatorial market has been accelerated with the changing of consuming structure, the policy of depreciation and the invitation of public bidding,which means pharmaceutical innovation, can't insure win a victory in the contest,but making a claim for higher product development.How to raise success ratio of new product development is coming the central problem that calls for immediate action .Michael·Port's value chain tells us, competitions present in the entire process of value creation, not some or other taches, which decide the competitive power of product and enterprise. Enlighten us should card value creation process, remold evaluation criterion of new drug, promote successful product development and enterprise competitiveness with perfecting predominant links in value chain.Redefined the value chain of new drug, demonstrated the research process and circulation circumstance with theories and methods of marketing. Summarized the three prime issues in product development: departure from clinic requirement,market analysis and production actuality. Discussed what new product bomed in existing research mode would suffer in application and how industry would be influenced. Put forward the guidelines of new Chinese medicine's design mode based on clinic,market and production, proposed new product development should make these three key value taches as metewand, seeked for the connection of technic and requirement, accomplished value creation with currents of materials,informations and financing:(1) In terms of clinic, look for new diagnosis and treatment standard for improving curative effct,establish ideal drug model with particular and veracious consumer survey.but also dig therapy requirement and blank space.(2) In terms of market, filtrate target market with segment and comparative advantage analysis, but also collect competitive information actively for product orientation.(3) In terms of production, upgrade scholarly value with technology resource, take industrialization condition into account, but also accord with enterprise's product strategy and combination.Researched and designed three new drugs aimed at dysmenorrhea,skin pruritus and ulcerative colitis apart, explained the conformity thought and key path of three-dimensional development mode, confirmed the scientificaalness and feasibility in application.Introduced the concept of strategy management, proclaimed Chinese medicine research should target for clinic, competition-driven, take producing as gauged and insist systems thinking. Compared with separate technic,requirement or competition directions, three-dimensional design mode paid more attention to the whole value creation and transform chain, whose inherent rules had been utilized reasonably. Formed integrated advantage alliance with several nodes,which optimized the industry structure:(1) In terms of clinic, new design mode can remedy the therapy defect and lacuna, find better solution to medicine, according to the reform of the medicare system.(2) In terms of enterprises, new design mode can shorten the research period and competition response time, enhance product's life, boost competitive power synthetically.(3) In terms of scientific research, new design mode can incarnate the value of technic innovation, transform scholarly merit into product advantage, heighten the veracity of product orientation, advance industry's research efficiency, and redound to optimize industry structure.Discussed the obstacles when making use of the new mode, suggested constitute a multifunction research team as an effective resolvent, which aggregates information and resources for accurate decision-making.