| TV shopping is a use of television to sell the business model, as the following department stores and supermarkets, the retail product of the third revolution. In 1982, Home shopping network broadcast, declaring the birth of television shopping. In 1992, the Guangdong and Guangzhou TV stations broadcast a "beauty shop quality TV material benefits" and a TV shopping in mainland China to sign the screen.At present, TV shopping sales in the United States and Europe, Japan and South Korea could be the country's total retail sales accounted for 8% -10%, while China's TV shopping sales, total retail sales is only about 0.1%, showing a large space for development.Mainland China's TV shopping has gone through the import period, growing, recession, life period and the consolidation period in five phases. In 2006, Chinese consumers, "National Analysis of complaints" shows, TV shopping has become a product of false propaganda against the interests of consumers complaints hot, so that the integrity of the industry also nameless "original sin", was regarded as bad faith on the public sector.To the credibility of TV shopping requires moral self-restraint, but also need for regulatory laws and regulations. By now it did not has its industry laws and regulations. Without the accurate positioning of the industry, there can be no science, regulation and orderly. Series of negative TV shopping and difficult problems to be corrected effectively, it is important to the accurate positioning, resulting in the management of out of order.TV shopping should be made clear to the industry positioning: product is the core, the media as a carrier service (call center, payment, customer service, logistics, IT) as a means to the retail industry. Because of the media and non-store features, in particular through the influence of the media have decided to sell its acts must be bound in particular.Reference the United States, Germany, Japan and other countries experience, the healthy and orderly TV shopping often with the following conditions.Sound and effective system of consumer protection.whole society has a good faith system Developed and perfect logistics industryUpdating the relevant laws continuousMainland China's TV shopping has a long road to improve and a lot to do according to the four aspects above. Therefore, the establishment of scientific, perfect and effective TV shopping laws may be the most important to the industry itself.August 2003, Shanghai Media Group and CJ Home Shopping Co., co-founded to the SMG-CJ home shopping Co.(OCJ). In mainland China, OCJ has a strong adaptability, a high degree of consumer in operation.OCJ's business philosophy and key elements of success is "integrity." Its "good faith" practice of values, from management to the entire business and the whole process of carrying out the links to all departments and staff.The future of TV shopping industry trends are in both external and internal. In the external, the implementation of specific laws and regulations will eliminate blind spots. In the internal, enterprises will focus on the brand building. Laws and regulations of the development and implementation will enable the industry to have three changes: specialization, diversification and trade association. The whole industry will be under a sound legal environment, operating in good faith as the high quality both in product and service. |
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