Business Intelligence And Technology

Accompanying with the accelerated global economy integration course, the domestic enterprise will be confronted with enormous competing pressure that comes from the international large-scale multinational corporation, so the environment got along by enterprise is especially complicated and changeful, market competition tends to turning white-hot , whose framework of organization also becomes more and more complicated while enterprise expanding oneself unceasingly.Enterprise needs to want to exist and develop under this environment, it is necessary high-effect and correct responding to various situation, this moment requires that one kind of the means helps enterprise to manage the data by collecting , arranging , analyzing as well as appraising, and then carries out the correct forecast, thereby come true the conversion from data to information , from information to knowledge , from knowledge to profit, this method is commercial intelligence (BI).Commerce intelligence (BI) is to appear on various mature technology bases such as computer soft hardware, network, communication, decision-making, is one item technology used for handling magnanimous data. It requires to discovering the law from the various data resource (data base, Data Warehouse, Web etc.), and this will be mainly dependent on the data storehouse (DW), On-Line Analytical Processing (OLAP), data mining (DM).Not only commerce intelligence is used to assist commerce activity to make a quick response, to discover business affairs, to accelerates knowledge gain, to satisfy decision-making strata temporality and accuracy demand of tier to information knowledge. But also by commerce intelligence, be able to apply advanced IT to entire enterprise , gain an ability to provide information, and by the exploitation to information, change it into the enterprise competitive edge.On the basis of full research to the domestic and foreign commercial intelligence development situation, this article has summed up commerce intelligence research background, concept and present situation, has set forth commerce intelligent system's system frame and key technology, has introduced the commercial intelligence practical application by the case in detail.