Shenzhen Agricultural Bank Of China Customer Relationship Management Study

In the last few years, the market competition of the local banking is increasingly vigorous, each commercial bank is serious to suffer to come from the inner part with the exterior the pressure of bigness. Because competing of turn worse, the profit ability faces the enormous challenge, the high-quality customer has become the target that each commercial bank step up fights. For acquiring the greater competitive advantage, each commercial bank must change to operate the idea, studying the new management strategy, further promote the core competencies.Current, the financial market competition of the company business of Agriculture Bank Shenzhen Branch is very vigorous, facing the vigorous competition, a development for of financial business in company although the first several year having bigger development, entering after 2006, high-quality company customer maintaining at originally possessed level, and point customer at continuously running off, already making financial business in a company in Agriculture Bank Shenzhen Branch power head has to reduce.This text to Agriculture Bank Shenzhen Branch a company customer relation the management proceeds the research, passing a flood of cultural heritage collects, analyzing the domestic and international commercial bank company customer relation manage of applied present condition, expatiated the customer the relation the management have become the emollient weapon that commercial bank obtain competitive advantage.Thesis the applied SWOT method studies a current competition environment with operate the condition from the strategy, analyzing the company business the development deceleration etc. to operate the problem relevantly, combining combinative a problem for of actual circumstance with questionnaire investigating analysis discovering, discussed the customer of the financial business in a company in Agriculture Bank Shenzhen Branch the relation the management the total project. On the above research foundation, this text put forward a strategy for applying customer relating to management, including the customer subdivide, the customer scoops out, customer the value management, customer's The Manager manages strategy etc. of the mechanism, benefiting to a core competencies for on time controlling customer development with customer value, strengthening financial business in company.The textual research result has to the development of the financial business in a company in Agriculture Bank Shenzhen Branch to consults positively with draw lessons from the function.