The Breakdown Of Management Research, Based On The Information Platform For Life Insurance Customers

With the rapid development of domestic insurance industry, the management and analysis of clients' information has undoubtedly been the focus of each insurance company. As a leading insurance company at home, China Life Insurance Company Limited has accumulated large amount of clients' information. Along with the graduate open-up of domestic insurance market, in order to keep the leading position under the increasingly fierce market competition and enhance the absolute market share, China Life Insurance Company Limited has to fully understand the composition of clients and their corresponding buying behavior and service expectation. Data warehousing and OLAP technology will be the answer.Starting from the operations practice of life insurance business at Yangzhou subdivision and based on the deep understanding and analysis of its clients' classification and policy, this paper tries to utilize data warehousing and OLAP technology to deeply mine the clients' info and then apply the analysis results to the daily work of marketing and customer service.