Research, Pharmaceutical Companies A Competitive Advantage Based On Resources Theory

Beginning in the 1980's, more and more attention has been paid to the study of competitive advantage.It's a popular subject in current business strategic management research explaining competitive advantage from resource. The resource theory of the firm holds that firm competitive advantage bases on valuable, rare, imperfectly imitable and non-substitutional resource, to explore firm competitive advantage source from firm resources matching above conditions.RBT is contingent with its applied environments.This thesis studies on Chinese phamceutial corporations based on this theory as an analysis tool researching on competitive advantage. On the basis of former research,this research selects four resources to study, they are financial resource, human resource, R&D resource, marketing resource. It analyzes the relationships between every resource and competitive advantage. Then doing an empirical research uses the method of indirect measure,selects proxies. The SPSS software verifies the hypothesis.The conclusion shows that the relationships between competitive advantage and four resources are outstanding relevance.The order of important degree to competitive advantage is human resource,R&D resource,marketing resource and financial resource.So improving our phamceutial corporations' competitive advantage must pay much attention to these resources which are important to competitive advantage.