On The Cultural Marketing Based On Creating Cultural Soft Power

Introduction of competition from the enterprise point of the situation of creating a modern enterprise culture of soft power the urgent need to build cultural soft power and cultural combine marketing, pointed out that cultural marketing enterprise culture for creating the importance of soft power, which raised the subject of this paper, build corporate culture from the soft power of culture marketing objectives. Then reviewed the research on this topic the status quo and problems and pointed out that this theory on the necessity and practical significance of this paper briefly introduced the study methodology and framework papers.Papers carding the first part of the first foreign cultural history of the development of marketing theory, the focus on corporate culture in the early'80s theory of cultural marketing theory formation of the historical significance of that culture marketing theory is the theory of marketing the inevitable trend of development; then in the Theory of Cultural Marketing The formation and development of domestic After that the current domestic marketing theory sector awareness of cultural bias exists, on soft power to create culture for the purpose of the need for marketing research culture.The focus on the second part of the marketing of cultural theoretical basis of Marxism on the interaction between production and consumption based on the theory that as the main production enterprises, through the implementation of marketing not only their own cultural values passed on to consumers, but also to guide and create the consumer values, so as to promote the values of the consumers and grow. Cultural Marketing discussed the theoretical basis for the further marketing of the historical evolution of the concept further in order, the evolution of the concept from the marketing culture that marketing is marketing the latest trends in the development of the concept; then from the theory of corporate culture that need to build cultural soft power shaping corporate culture from the height of the Cultural Marketing. On this basis, discussed the marketing culture must adhere to the law and the basic principles.Part III discussed the implementation of cultural marketing strategy. The first is the core values of extraction enterprises, divided into specific screening, refining, construction of three steps; Second, in accordance with the core values deduced enterprise marketing concept is once again using various measures to establish marketing concept into production and operations various aspects of the last on the dissemination of culture marketing measures.The fourth part of our country's cultural analysis of the current marketing practice in the blind spots and errors. Pointed out that the biggest blind spot is that it overlooks the enterprise culture and cultural level marketing, just as a marketing culture marketing tools and marketing activities, and not seen as a kind of cultural marketing advanced marketing concepts to overcome these blind spots and the main measures Mistakes focusing on the building of enterprise culture, shape advanced management concept to guide cultural marketing in the right direction to build cultural marketing culture of soft power and enhance their core competitiveness and ensure the sustainable development of enterprises. Papers conclusion of the paper summarized the main contents and basic viewpoints, cultural marketing to, in essence, create and disseminate a corporate culture of soft power marketing concepts, and cultural marketing is the foundation of the building of enterprise culture by building enterprises outstanding corporate culture, corporate infiltrated the cultural ideas in the production and operation of enterprises in all sectors, reflected in the business to consumer products and services, so that the process of a culture marketing enterprise culture marketing process on the other hand, through the implementation of cultural marketing, business advocacy With the concept of corporate culture and employee behavior and corporate products and services provided by the internal spread to the entire community, promote consumer recognition and acceptance of cultural ideas advocated by enterprises, enabling enterprise culture and a harmonious social and cultural capital, and promoting a culture of entrepreneurship and a social and cultural common development. The paper pointed out that innovation and inadequate, and the subject of further study for the initial prospects.