Design. Xiang Lu Heavy Marketing Of Innovative Financing Leasing Programs

Innovations is the source of the marketing's power, marketing innovation is not only the source of the enterprise expand, but also the effective method when Chinese enterprise make a breakthrough at sale's bottleneck. Facing the charge of the macro-economic controlling, the shortage of traditional marketing method, the challenge of international engineering machinery magnate's modern marketing system with the centre by financial service and the change of market demand, out of doing with international, our engineering machinery trades are badly in need of innovating in marketing method, explore and carry out new credit sale way. The successful experience that engineering mechanical transnational corporations' modern marketing system with the centre by financial leasing prove, the financial leasing, regard as a new credit sale way, ought to become a entirely new marketing method of our engineering machinery manufacturing works, a important transform of marketing means.In this article, through the research which the financial leasing and the relations of the financial leasing with the marketing innovation, analyses the necessity and the feasibility of the financial leasing to Hunan Xianglu Heavy Industry marketing, proposes the goal and guidance principle of Hunan Xianglu Heavy Industry development the financial leasing, designs the organizational structure, the service flow, the risk control, the contract, the lease and the rent which Hunan Xianglu Heavy Industry development the financial leasing. Have a analysis with the concrete development in the service to the financial leasing of Hunan Xianglu Heavy Industry, Simultaneously proposes the related question in development financing which in the service should pay attention. Last, obtains a result: Development the service to the financial leasing, is a rational choice to the marketing innovation of the Chinese project mechanical profession, is necessary also is feasible, also is should to one of project mechanical marketing pattern promotion competition advantageous weapons.