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Huaihua "paradise" Brand Characteristics Of Tobacco Production And Development

Posted on:2010-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:R H XiaoFull Text:PDF
GTID:2193360278468806Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China's tobacco market as a result of the type of mainstream and international demand does not match the relatively low level of production, quality and high-level gap between the relatively large countries, the lack of a clear international strategy feasible and other reasons,the international market space, at the same time, as economic globalization, one and the Internet and the rapid melting of China's tobacco industry in the internat-ional market, China has long coveted the transnational tobacco companies to use its advanced technology development capabilities, marketing capa-bilities and ability to speed up the operation and management of China's tobacco market competition. Are facing a serious situation, our country can continue to dominate the domestic tobacco market, the expansion of international market share at the same time, high-quality characteristics of the production of tobacco research and development can be for us to cope with fierce competition, tobacco production and business to achieve sustainable and stable development of a bright spot.In this paper, leaf characteristics in order to achieve the objective of production and development, strategic management and from the perspecti-ve of empirical research Huaihua paradise tobacco licensing the production of high-quality characteristics of strategic management and development of analysis and research. The first section describes the background of this paper, significance, methods and research at home and abroad; the second part of the formation of high-quality tobacco leaf characteristics and the status of the development brief; the third part of the quality char-acteristics of market demand for tobacco have been internal and external environmental analysis; fourth part from the empirical point of view aro-und the regional environment, constraints and favorable conditions, several aspects of management to deal with an analysis of Huaihua "heaven c" feature of research and development of tobacco production; the fifth part of a simple review of the current characteristics of China's tobacco the results of research and development, and the direction of future research put forward their expectations.In this paper, from the current high-quality tobacco leaf product-ion and development characteristics of China's tobacco industry study of the significance of the development, the selected Hunan Huaihua a "haven" for licensing of tobacco Fen-quality characteristics of the production and development for the study, combined with the current quality characteristicHuaihua status of tobacco production analyzes the characteristics of the current high-quality tobacco leaf Huaihua the development of the existence of bottlenecks and constraints, Huaihua for the future development of high-quality tobacco leaf characteristics of the request and response strategies put forward concrete measures aimed at Huaihua "paradise" characteristics licensing of tobacco industry strategies sustainable development to provide some useful reference, and strive to improve the overall work of the local tobacco leaf level, to promote local economic development.
Keywords/Search Tags:Leaf characteristics, production development, management response
PDF Full Text Request
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