Optimal Programme On Marketing Strategy Of Jilin TV Advertising Product

As the economy develops, people's spiritual life demands more and more television programs largely satisfied了different needs of the people's demands. In addition, as the market's Xueruo Chuan Tong and traditional Meiti the Xuanchuan shares lower Now marketing network marketing and television to stimulate the emergence of significant new model of the emergence of marketing. In this context, this paper proposed Jilin television advertising marketing strategy of the product.A lot of reading through literature and thought in the field of construction of multi-mode domestic and international research and comparative study proposed the following ideas. First, according to a new communication media situation describes the current status of television advertising background topics, significance and methods and problems to be solved, such as: high-speed Jilin TV advertising revenue growth, and Heilongjiang, and Liaoning provinces near the provincial TV stations advertising revenue gap is widening, removing the program ratings and channel coverage reasons, there is advertising product marketing strategy and marketing ideas deviation, and advertising management system of the state. Need to improve and build the model.Secondly, Jilin television advertising industry as an example describes the status of product marketing, television advertising, Jilin, Jilin TV television advertising types are divided into the following categoriesThe current television advertising products Jilin types, many types of ads are basically covered all-round development is based, but relatively few number of practical content of the ads, advertisements, introduced uneven development in the future, we should focus on attention to this problem. Introduced by the status quo and existing problems and possible causes of the analysis accordingly, this part is mainly introduced from the type of advertising products, marketing, marketing models and specific forms of sub-channels operate effectively enhance the sense of competition, according to mandate the amount allocated funds save marketing costs, mainly caused by limitations of social aspects to study.Then , we understand the description by the same TV station: Heilongjiang TV, Liaoning Province, the cooperation of television and related media strategy for existing advertising operations. By comparison and analysis are used in Heilongjiang television and Liaoning Provinces television ads used in the current operating strategy, Different between the two strategies are on the Jilin television advertising, but have some reference, this article analyzed the reasons for its success and failure, to a certain extent, to build a new advertising Jilin Taiwan Wei Lai, product marketing Moshi to provide reference.Finally, our theoretical analysis based on, the actual missions and related areas of the parallel Compare the Jilin TV Wei Lai's ad marketing Celue model Gaigetigong the reform program of reform and identify areas of specific countermeasures. The main manifestation of related customers include building customized products for the development characteristics of Jilin TV advertising products to its own characteristics, the introduction of specific marketing service marketing concepts of core and variable passive to active marketing, marketing, etc., thus further improving the marketing of Jilin TV advertising products mode.Comprehensive conception of this article, we learned that TV advertising sales model in China's basic conditions, product model from the advertising of this situation to start the marketing problems, respectively, the three northeastern provinces of television advertising and marketing model for the specific requirements and characteristics, from which geographical features found in the , highlighting the Northeast characteristics. And the main draw of Heilongjiang and Liaoning provinces in the advertising and marketing model, to highlight the advantages of television advertising used to Jilin to provide marketing strategy to promote the cause of Jilin, the development of marketing, television advertising, television advertising and marketing model to further ensure optimization.