Research On Countermeasures And Influence Factors Of Multinational Corporations' Cross-cultural Management

With the development of economic globalization, there are more and more multinational corporations in this world, where management environment changes even more intricate, so cross-culture management gradually becomes an essential problem during multinational operations. The success in the international terrain depends on the. ability of the management of poly-elemental.culture to a great extent. Along with Chinese MNCs going into overseas market, we must face more and more cultural differences, which may give MNCs advantages, but huge ventures. Since Chinese MNCs, whose management is influenced by our traditional culture deeply, have not enough experience and short time to grow, Chinese MNCs still have not set up completely system of cross-culture management of international enterprise. There are a lot of important problems which must need us to think and solve—how to understand cultural difference, how to treat cultural difference as a series of challenges and opportunities, and how to improve level of cross-culture management in Chinese MNCs.When composing this dissertation, the author reads a large number of books about cross-culture management and management of international enterprises, and refers.to some cases of Chinese MNCs. During the.research, some methods of studying frame of reference and demonstration are adopted. The author brings forward some opinions about cross-culture management through hunting after problems which exist in Chinese MNCs.This dissertation is divided into six parts. The first part puts forward problems and significance of studying, besides of introducing actuality of research and main content. The second part gives a clear definition of MNCs, analyses economic globalization which gives MNCs management some challenges, and demonstrates that cross-culture management is necessary to choose for transnational enterprises. The third part introduces the definition of cultural difference, finds out the matter of cultural difference between the east and the west, and these cultural differences affect transnational operations. The forth part describes cross-culture management in Chinese MNCs, and introduces actuality and problems when Chinese MNCs have been developing overseas market. The fifth part analyses the influences of cross-culture management and brings forward some countermeasures against these influences. The last part is the conclusion.The innovation of this dissertation drew are as follows:Firstly, to emphasizes the significance of MNCs and problems of cross-culture management to Chinese MNCs. Secondly, to support some related cross-cultural theories by confirming cultural difference is the main obstacle to cross-culture management. Thirdly, to brings forward some operable principle and countermeasures against the cross-culture management to according to Chinese MNCs by the case study of Shenzhen Huawei Technologies Co., Ltd.