Study Of E-commerce Application In China Post

E-commerce is changed with each passing day. How can China Post develop the E-commerce with the advantage in the combination of real object flow, capital flow, and information flow? Based on the SWOT analysis of China Post and retrospect of the E-commerce development in domestic and international postal enterprises, this text discusses strategic positioning and development goals of China Post E-commerce and elucidates the main task and important business application for the current E-commerce developing of China Post. Through analysis, China Post should concentrate on support, service and operation aspects to develop E-commerce, and speed up the integration of resources, establish Post characteristic e-commerce's platform. Moreover, strategies of traditional business upgrading, service provider and platform operator should be carried out, to build Post E-commerce brand step by step, and achieve sustainable development of Post business eventually.