Research On Corporate Strategy Innovation Model Selection Based On The Product Life-cycle

Since entering the 21st century,the wave of globalization sweeping through every corner of the world,technology,products,capital,talent faster the flow between countries in the world.Making the emergence of new technologies,products, upgrading more and more rapidly,product life cycles becoming shorter and shorter at the same time,the demand for customer preferences are changing,and it makes business of existing products to meet the needs of customers.In this complex and changing environment,companies find it hard to maintain their competitive advantage, time of active strategy becomes less and less.Therefore,in order to create sustainable competitive advantage,we must continuously engage in strategic innovation.In this paper,is based on strategic innovation theory and the product life cycle theory,and it focus on the product life cycle stages of the innovation environment, innovative model of corporate strategy,and the pattern of the connotation,innovative range of applicable conditions.This paper classifies corporate strategy of innovation model from two aspects:customers value theory and the existing products and future products.This paper also research in different stages of product life-cycle enterprise innovative ways to take the most appropriate strategies and innovative models which meet the requirements of this innovative approach.Finally,this paper pointed out that the product life cycle is based on different business model framework for innovation and corporate strategy choice modelSpecifically,this article has done main research work are:introduction in the first chapter is to clarify the purpose,meaning,a synthesis of literature,as well as the main research content and research methods;Chapter 2 focused the product life cycle and innovation business strategy under the basic theory of the product life cycle from strategic innovation theory and the theory of two aspects;Chapter 3 focused a strategic innovation business model analysis,14 kinds of defined business strategy of the meaning of innovation model,innovation and the scope of application of the conditions.And it from the perspective of customer value and existing products and future products' view classified strategic innovation model into four categories and summarizes the characteristics of four types of innovation in the region;ChapterⅣfocused on the different selection of the product life cycle stages of business strategy innovation mode including product life cycle based on the innovative model of strategic choice model,product innovation and corporate strategy into a view mode selection,product innovation and long-term business strategy mode selection,product maturity period of corporate strategy and product innovation mode selection recession mode selection of innovative business strategy;The fifth chapter focuses on empirical analysis of the Huaxin company,and on the application of the theory part of the former research results,mainly from Huaxin Cement's product life cycle stages of strategic innovation environment and Huaxin Cement maturity-based model of strategic innovation and empirical analysis of two aspects.ChapterⅥis a summary and outlookThis article would like to a useful reference that how business strategic innovation model options can play a important role in effective strategy innovation through enterprises daily operation.