Critical Thinking About Ya-mei Advertisement Caused By Looking-up Consumption

In recent years,as China's consumption level of residents of the rapid increase,expense way diversification and Lack of consumer demand,the expense is getting more and more prominent in the economic life and social life's status and the function.Therefore, research on consumption has increasingly become imperative.The looking-up consumer behavior expends the social attribute important manifestation and is also an obvious expense important aspect.Consumer behavior to look up the main performance of social behavior in individual consumption is referred to groups and other social factors and causes the expense,the social mimetism and the symbolic competition through mutual competition or conspicuous consumption in order to maintain or enhance the social status and identity.Generally speaking,the majority of somebody's level of living decides that subordinates the expense standard which in him that society or that social class recognize.For one thing,it is accepted their etiquette class standards;for the other thing,Maintains with everybody may cause identically to be in some kind of safe region personally.But some social class or the social stratum expense standard is based on the economic resource,the cultural resources, the authority resources possessive amount.From the relative social position low social stratum angle,this kind likes looking-up carries on the behavior motive which compared to own top level community the imitation expends,mainly comes from them to materializes the successful hope,for in"audiences"blooming,psychological compensation need.Compared the higher level from the status the angle,retrocedes in the obvious expense aspect is difficult. Because this way of life has become a habit for a long time origin and already became one custom.The level of social groups through consumption,personal life style as well as the pursuit of high quality to maintain the segment with the other groups.In the consumer society,as a result of consumption of the times greatly enriched the material and product homogenization serious,making consumer goods relative to the significance of digestion,commodities between the technically difficult to distinguish.In order to shake off homogenization problems,manufacturers have begun to distinguish between the transfer of the cultural dimension,that is,given the significance of their own unique products.Advertisement causes that the commodity of the mark characteristic becomes the flowing,the commodity which is referred to in the advertisement creation mirror image world drifts away.To pull closer the belongings and the demand distance becomes unceasingly more difficult,Ya-mei ad enables consumers' demand to obtain indirectly satisfies,simultaneously has provided the way for the consumer status's establishment through establishes the unreal connection in the commodity and humanity's desire.To some extent,Ya-mei advertising meets the desires of our senses,but there are some problems which is worthy of serious consideration.As we all know,advertising does not create demand,only does shape demand and ultimately benefit the producers.Faced with the need for multi-level consumers,Ya-mei is committed with great concentration on the self-esteem needs and self-realization.With assignment from the function of symbols,it stresses the psychological value of goods brought to the consumer at a higher level of needs were met.Well,not the needs of all consumers can be satisfied.After following the market segmentation,those advertisers have been most beneficial to consumers to stay.Who is the most valuable customers?It is very clear that consumers in the value of his profits for the seller to contribute to grab the number on.The medium played the role which in this question adds fuel to the flames.Mass media's development changed people's life style.More and more audiences dependent on media access to information.In the present generation,the news which obtained from the medium already became the necessary and guide of the audiences' life.However,whether the audience is willing to admit that they enjoy the convenience brought about by the media messages,they are also betrayed as the commodity. Along with the modern electronic technology's rapidly expand,alternative forms of media became more.In order to transmit the advertisement rapid rest to the suitable crowd,in the suitable time,the suitable place, streaming media has become the trend of the times the audience.Ya-mei ad through the mass media propaganda and the strong force to a non-democratic means to impose an order issued audience.It's simple and powerful statement that no doubt people have a belief that not allowing the value of the product and to challenge the merits of the different voices.Consumption of space creates a "clear consumption" of the atmosphere.When consumers buy a commodity, it is not simply individual acts of a particular commodity because we are not a purely individual.Each person in the group, organization, society, all play a particular role and therefore, individual propensity to consume will inevitably be affected by the impact of the respective association values.At the same time,we purchase the commodity of its intrinsic value,and its packaging,corporate identity,advertising,store,as well as with other commodities,such as correspondence between the elements are closely related.From the consumer's point of view,the apparent consumption and look-up behavior is one kind of performance fo the self-approval dislocation.If it is said that the "obviously" consumption of the upper class is one kind of methods to maintain the integrity of its own class,then the middle and lower groups is trying to look up the consumer to achieve their desire for a long personal identity and social identity.In order to achieve the social status of the standards,they would prefer to make individuals and families facing great pressure on the spending power.In the long run, the gap between their desire for consumption and their income allowed by the spending power is growing.The desire to narrow the distance through the consumption is becoming increasingly uncertain.The costumers are put in a dilemma.In the creativity of advertising,the author promote the performance of the circuitous upgrade.Today,social responsibility advertising has attracted the attention of the corporates.When other products and advertising material remains in demand of the material level,the ads of social responsibility and the "spirit of extravagance" no doubt hold up a new consumer class——the class of social responsibility.People vested in it can get rid of no competition from the unnecessary and impulsive,and enjoy the quiet and the sublimation of the soul.At the same time,responsibility consumption and the rational consumption has also become an important element of consumption harmony.