Research On Marketing Strategy Of Intelligent Water And Electric Control Products In FIRM Company

China is a large developing country. With the rapid economic development, the shortage of resources supply brings a lot of contradictions to the growing economies. The shortage of water and power is particularly acute. It has not only become restricted and major obstacle to China's economic and social development, but also serious affected the daily life of the common people. The active in promoting national policies and the community generally improve the water-saving, energy-saving awareness of the positive background, the hydropower industry competition with the pure product from the initial competition to a higher level, price wars, technological warfare, warfare resources management warfare, warfare, and other channels already in full swing. Homogenization of products has become increasingly serious.This paper is based on FIRM companies for research background. This article first analysis FIRM company's microeconomic environment and the state of competition in the industry. Use SWOT analysis and Porter five model of the company where FIRM internal environment and competitive environment for the conduct of a detailed analysis. The product market segmentation, target market selection identified enterprise product, brand, price, channel marketing mixed strategy and made planning for the future development of products. In order to ensure the implementation of enterprise marketing strategy, the paper from the establishment of their internal organizational structure, performance appraisal and market promotion activities for the realization of several areas of strategic enterprises to provide comprehensive protection.