Study On The Third Party Logistics Service Mode For Neutral B2B Electronic Commerce Platform

The demand of customers'logistics service in business to business Electronic Commerce has some characteristics, such as provisional, dispersion and random. But these problems haven't resolved effectively currently. The Slow-moving development of logistics service and value-added service has become a bottleneck which perplexes the neutral B2B electronic commerce platform. In consideration of the actual condition of each enterprise, a third party logistics service mode for neutral B2B platform is presented, Its operation strategy and cooperative relation problem in the development are carried on research. A kind of mode and method is provided for the healthy development of our country's B2B electronic commerce and the third party logistics. In addition, the mode can reduce customers'operation cost and promote social comprehensive benefits.Firstly, based upon the analysis of factors which influence the cooperative relationship between B2B platform and 3PL enterprise, a interest-distribution method paying trade rake-off by the 3PL enterprise is put forward. According to principal-agent theory, a competition game model is build up. Through the model, we can get the conclusion that only cooperate well, B2B platform and 3PL enterprise can share trade information and acquire maximal cooperation income.Secondly,the thesis analyses the realistic need of the neutral B2B platform, the third party logistics enterprise, and the network customer. A third party logistics service mode for neutral B2B platform is constructed. Then illustrates the composing elements, the main function and the service characteristics. Combining the operation process of the B2B electronic commerce's flow which contains logistics, financing, and the information. The logistics service process provided by 3PL enterprise is integrated and optimized excellently. Four work steps of third party logistics service for neutral B2B platform are designed. In the end, through the JinYinDao case, analyses the actual operation situation of our country's B2B electronic commerce logistics.Finally, some implementation strategies of third party logistics service mode for neutral B2B platform are developed. A cooperation mechanism based on trust relationship is established by setting up common vision, appending Mechanisms Safeguarding against opportunism, and promoting cooperation income. Combining with logistics service demand between buyer and vendor and capacity of third party logistics enterprises, three kinds of service objectives of third party logistics service for neutral B2B platform and two kinds of service project which can provide choice and customization logistics service were designed. At the same time, standing on the service mode which can promotes its continuous and healthy development. a methods of quality control of third-party logistics service was developed through a customer feedback mechanism and a 3PL competition mechanism.