Study On Developing Strategy Of Chongqingyongneng Group

Electric enterprise diversified economy is dependent on the development of electric power industry, such dependence of the development of the electricity power mint-companies led to the tracks significant secondary characteristics. such as no independent operators, on the electric power industry of its main business diversification, although large assets but has not formed a core industry, and lack core competitiveness. In such circumstances, how enterprises grasp the opportunity to avoid risks, and this is a special period of electric power enterprise diversification of the main problems faced.Chongqingyongneng group depend on the development of the power enterprises enterprises, which is also facing many common problems of electric power enterprise diversification. How to competition in the market to survive and develop after "Primary and Secondary separate",which is currently facing the most pressing issue. At this point, the only way to develop an appropriate development strategy, the direction of the same firm, to embark on a business suited to their own development path.This paper on topics from the background and significance of paper analyzes the current reform of the electricity by more than the status, clearly a thesis research ideas, purpose and content. This paper presented in the agency, corporate governance theory and the theory on the advantages of a home, using PEST analysis, the Boston matrix, SWOT analysis tools such as strategic management. The paper Chongqingyongneng Group will forever facing the macro environment, advantages and disadvantages, business Current Situation and Development were analyzed. The paper pointed out that the existence of the company's main issues and preliminary ideas, presents the company involved installation of electricity, electrical manufacturing, cement, brewing condiment four strategic ideas of the development of the industry, construction of the Group's development strategy. Paper put forward a "development of the manufacturing industry, upgrade the electrical industry, stability of the food industry, contraction materials industry" as a strategic development ideas, a diversified industrial integration as a means for gradually establish a power industry as the core, electrical equipment manufacturers and power installation , designed to focus on business strategies for the mother-controlled companies, also constructed the development strategy of ChongqingYongneng Group.Finally, the thesis analysis of the implementation of the Chongqingyongneng development strategy, implementation of the strategy specified the prerequisite and basis for the implementation of the four major industries to the strategy and strategic goals, measures and methods. This paper also hope that the development strategies adopted by the Group of the analysis, selection and implementation of the study can guide the company adapt to the market competition nurturing the core business and competitive edge completed by the auxiliary operations to the main business strategy changes, to find a suitable road for survival and development. At the same time, the paper also hope that the power enterprises policy makers and the "Multi-Power" business decision-makers to provide reference for the power system, electric enterprise diversified economy the independent enterprise development, industrial upgrading and optimization of assets development of the industry for reference.