The Research Of Core Competitive Ability On W&F Bird

Along with the economical global integration gradually formation, our country market economy unceasing deepening, the enterprise market competition unceasingly intensifies; the people pay attention to the enterprise core competitive ability day by day the research. The national economy continues high speed to grow, the lives of the people level obtains the enhancement day by day, our country has specially joined WTO, enormous impetus clothing industry development. In recent years the our country clothing enterprise whole economical condition continued to change for the better, has urged the clothing industry enormous development, in the clothing enterprise's quantity the large increase, in the enterprise output so, product variety, variety name many, in the product quality unceasingly obtained the promotion, the exportation bringing in foreign exchange income aspect also is successively climbs, the market competition was day by day intense. Therefore, the W&F Bird clothing limits company (to hereafter refer to as W&F Bird)the competitive advantage receives the serious challenge.This article through to the enterprise core competitive ability general archery target research, has analyzed the enterprise core competitive ability connotation and the essence, has discussed the enterprise core competitive ability formation mechanism, and has entered the analysis using the SWOT analysis mentality to the clothing enterprise's development present situation, has studied the clothing enterprise core competitive ability analysis and the recognition with emphasis. Through has carried on the analysis to the W&F Bird present situation and the particularity, has carried on a series of appraisals to the W&F Bird existing core competitive ability, has analyzed in the W&F Bird external environment opportunity and the threat and internal resources and the ability superior inferiority, and has carried on the concrete induction summary.Question exists which according to the W&F Bird existing core competitive ability in, in view of faced with the environment threat and the resources and the ability inferiority, proposed the W&F Bird should display the internal resources superiority, holds the market opportunity. Makes concrete from speeds up the establishment modern enterprise system, sharpens the enterprise innovation ability, acquires the brand consciousness, the renewal marketing idea, cultivates the unique enterprise culture, vigorously cultivates aspect and so on enterprise core ability begins diligently, comprehensively to promote the W&F Bird the core competitive ability, establishes the long-term competitive advantage. This discusses the utilization related theory knowledge, the union W&F Bird reality, through west locates the clothing profession to the saint and the enterprise interior characteristic two aspects carries on the analysis, west formulates for the saint to be possible to operate, the adaption company manages the core competitive ability promotion strategy which the development needs, supports the saint west to manage the goal the realization and enterprise's sustainable development. Simultaneously and for many similar mid-and small-scale enterprise provides the reference and the model.