A Research On The Transition Of Chinese Telecommunication Industry In E-Commerce Era

At the end of the 20th century, the rapid development of high and new technologies have caused so many significant changes in the socio-economic structure, production, as well as in consumption structure. The world economy, driven by scientific and technological revolution, presents new features of globalization, high-tech, knowledge-based, diversified market demand and personalization. The E-commerce, represented by Internet Economy, Virtual Economy, Digital Economy and the "Knowledge Economy", gets rapid development. The worldwide revolution of digitalized-information-technology and the rapid development of E-commerce has given lots of influence to the telecommunication technology, and pushed it forward greatly. It has also speeded up the pace of survival and transition for Chinese traditional telecom enterprises.It really has a realistic significance to looking for a road of survival and transition for Chinese traditional telecom enterprises, in particular fixed-line operators, who currently suffering from overcapacity, heterogeneous competition, market share continued to decline, new internet technologies squeezing profit margins, the product can not meet the market demands of personalized, interactive and diversification and many other troubles. By the way of grasping the characteristics of E-commerce and its significant and far-reaching impacts on modern enterprise and the telecommunication industry, as well as combining with changes in the telecommunication industry and trends in transition.This paper plans to study significant and far-reaching impacts on the modern enterprise and telecommunication industry caused by the flourish of E-commerce in the new economic environments and forms. It analyzes the survival and development status quo of Chinese telecommunication industry faced with, Also it focuses on the main factors of driving force about Chinese telecom enterprise reform and restructuring. It tries to search for a road of survival and transition of Chinese traditional telecom enterprises in E-commerce environments, based on the principles of trends in transition, the key initiatives, the case reference and strategic management methods.All the studies and researches would provide to think and learn for telecom operators which now are in transition and those people who are interested in the telecom industry.