The Case Analysis Of Internationlization Process Strategy Of Jiangling Automobile Manufactory Corporation Group

At present, China's automobile industry has entered the best historical period for the development not only the total sales volume growing more than 15 percent for seven sustained years, but also the export of vehicle and the spare parts becoming a powerful engine of vehicle manufacturing industry. To avoid trade risks and reduce trade friction, the method of domestic vehicle export has changed from single trade to transnational merger, abroad factories and so on new operational modes. Jiangling Automobile Manufactory Corporation Group (JMCG) is the key enterprises and vehicle export base of china's automobile industry. The number of export of light diesel is NO.1 for the recent six years. According to the "go out " development strategic plan, in 2007, JMCG cooperate with Jiangxi Coal Group to be prepare to construct "Algeria (China) Jiangling Economy and trade cooperation zone" The projection has been approved by the china's Ministry of commerce and start a precedent of abroad cooperation zone in the second country Algeria of Africa. If it's the time to start a abroad market is the thesis study.The author experience and participate in the JMCG international process. Through consulting document, interviewing, and analyzing JMCG, the thesis study comprehensively the industry international process on the basis of strategy theory and international operation theory. The thesis explores simultaneously the international operation development course of china's automobile enterprises and analyses the first idea to set up Jiangling Algeria Industry Project. Especially using the tools of SWOT and TOWS, the thesis is stereoscopic analysis the projection from market, technical, financial, personnel and other aspect of the security measures. From about points, the thesis discusses the opportunities, challenges, and the evolution mode of automobile enterprises in the process of international operations.