A Study On Developing Strategy Of Northeast Electric Power Design Institute

Design Institute of China's model is used in the former Soviet planned economy under management, since the reform and development, especially in China's WTO access to international organizations, all walks of life and in international management practice, the design industry is no exception . Power survey and design enterprises in the country more than 20 years of reform and opening-up policy guidance, rely on technological progress, quality management and change their operational mechanism has been developed rapidly and achieved better economic results. However, the management system, such as the reasons for the restrictions, survey and design of power in many areas and there are no substantive changes, and international management with a big gap. Macroeconomic policy, the state-owned large-scale survey and design units and state-owned enterprises restructuring and asset management issued a policy and guidance. Power survey and design unit is an urgent need to reform.In recent years, Northeast Electric Power Design Institute(NEPDI),with a brilliant 58-year-old design institute, is in a critical period of transition strategies with changes in the external environment. NEPDI as the first survey and design unit of electricity after the birth of New China set up, faced with domestic and international market competition and the development of the dual pressures of survival. For self-development of NEPDI, there is an urgent need to examine their development strategies to meet the existing national and international macro-policy environment for development.Through the study of the Northeast's own characteristics, the external environment and internal analysis of the environmental analysis, respectively, on the macro-environment and industry environment on the NEPDI, as well as NEPDI essential conditions for development, the industry standard and SWOT analysis, pointed out that the NEPDI court positioning and strategy for the development of the strategic objectives. From the difference of strategy, international strategy and strategic alliances, such as the three key development strategies start with, NEPDI had a strategic planning and strategic analysis of the security measures, a clear strategy for the development of the NEPDI in three stages: the first phase for the 2006 to 2010, the second phase for the 2011 to 2015, the third phase for the 2016 to 2020.The future development of NEPDI based electricity and related areas in order to focus on the domestic market, aimed at the international hot spot market to technology-based projects, mainly in the construction industry, consultation with the project, feasibility studies, engineering survey and design, equipment procurement , Construction management, car service (test), training, after-sales service projects, such as contracting and project management companies, set up for the project's scientific management system, the mechanism of relatively well-structured human resources, with strong international market development Capacity, with the ultimate goal of building a similar business with international companies have against their competitiveness in the international community to a certain well-known and some of the business internationally competitive engineering company.The key development strategies of NEPDI include differences in strategy and internationalization strategy and strategic alliances, and so on. Differentiation strategy in order to build the largest group overall competitive edge of enterprises and self-development, NEPDI will be in the business, operations, management and so build its own significant characteristics and core competencies final, with unit members of the group differences in the development of ; International strategy is to have a global outlook and concept, familiar with the rules of the international market, with international financing, international resources and international market development capability, a reasonable mechanism, advanced management, a group of international competition can be complex talent, a certain degree of international And market reputation in the field of some internationally competitive companies work. Through strategic alliances with relevant business co-operation in technology, management, capital markets, and other elements on the powerful combination of advantages and achieve win-win multi-enterprise to achieve its strategic objectives to create favorable conditions.The development strategy in the first phase of NEPDI(2006 ~2010), it is necessary to complete the main secondary industry restructuring, establish a modern enterprise mechanism; for existing business problems and gradually improve and enhance the production, operation and management functions; essential to the completion of the project The company's transformation model. To achieve the total assets of 500,000,000 yuan, the owner of the rights and interests of 100,000,000 yuan of assets, return on equity of 12%. In the field of business included business survey and design (including consultation), Mongolia and Northeast China to hold East market, the market share of 70 to 80% of the country to look at the same time; for a nationwide general contracting market, to obtain a certain volume of business.The development strategy in the second stage of NEPDI(2011 ~ 2015), it is necessary to establish and improve the project's general contracting business functions of the functional departments to set more reasonable, business units can form a strong support; relatively complete system and optimization Smooth process. To achieve the total assets of 1,000,000,000 yuan, the owner's equity assets 400,000,000 yuan, net assets income rate of 10%. Continue to steadily consolidate and expand domestic market share and actively participate in international competition in the market, become well-known engineering company.The development strategy in the third stage of NEPDI(2016 ~ 2020), it is necessary to enhance the overall management, to build the core business competitiveness , make NEPDI become internationally competitive engineering company of core business; then achieve the strategic objectives of the consultancy group as a whole. To achieve the total assets of 2,000,000,000 yuan, the owner's equity assets 800,000,000 yuan, net assets income rate of 10%. NEPDI have focused on opening up international markets in several regional markets to obtain market share and good reputation. On the domestic market, compared to the traditional markets eastern Mongolia and the northeast, outside markets have a larger share of the market share.The external environment of NEPDI changes is the basis for the formulation of the strategy and thinking. In recent years, the power industry has undergone profound changes in the power system reform ideas have been set, and the power industry is steadily push forward the reform process; power is in the building of a new round of upsurge in construction, and the upcoming high tide in the past; WTO transition period after the China's construction market consulting, design qualification that the further opening up, these changes require NEPDI measures in a timely manner to develop in line with the trend of development of the industry's strategy.NEPDI's strategy will be under the strategic framework of the Group, in line with the SASAC, the Ministry of Construction, the spirit of State Electricity Regulatory Commission, for their own development needs a strategic set of programs. Therefore, the strategy is the development of NEPDI with its own characteristics, and fully taking into account the wishes of their own development strategies.