Water-saving Equipment Manufacturing Enterprises On Strategic Transformation

This paper describes the Tunhe water-saving companies, in order to adapt the increasingly fierce water-saving irrigation market competition ,in the process of strategic transformation, we face the choice made by the systematic thinking, that is to say, how to achieve from a single production vendors to users provide system solutions integrators, from the price competition to the primary consistant of difference and advancing users of the value of competition,the way to choose new business areas, particularly get across the water-saving equipment extending the upward, downstream industrial chain, namely plastic chemistry -- Plastic water-saving equipment - to save water in agriculture (water) - Water-saving Agriculture (primary products) - Water-saving ecological agriculture (Oasis environment), can be referred to as "eco-agricultural industrial chain." Seeking a breakthrough point and ultimately achieve the purpose of strategic transformation of the company.In this article,adapting the research methods of theory with practice and case analysis. The theory include: management theory, corporate strategic management theory, marketing theory, competition theory, and other major theoretical knowledge.The cases mainly from the archives of the Tunhe water-saving companies, the Tunhe water-saving companies and other water-saving equipment's related industries in the market's open market information and the statistical information of water-saving irrigation1. under the guidance of strategic management theory, regarding the Tunhe water-saving companies which face a crisis of internal and external strategic competitive environment, we carry through an in-depth and detailed analysis.2. Combining the actual case, the Tunhe water-saving companies which face a crisis of the reasonableness of the establish of company's strategic development and the effectiveness of the implementation of the strategy were analyzed, through actual data on Tunhe water-saving companies implementation of the strategy for the validation of correctness of the results certification in order to the comprehensive analysis in Tunhe water-saving capacity of the company's strategic restructuring. Based on the experience of successful enterprises case analysis, clearly demonstrated the changes when enterprise face market and the environment, in the face of a crisis, how to analyze their own advantages and disadvantages, according to the internal and external environment, opponents market changes in formulating the correct strategy for the development of new enterprises that know how to strategic transformation.3. The detailed analysis of water company Tunhe successful strategic transformation of the and deepened our water-saving industries and the industrial chain management combining theoretical knowledge in the practical application of the understanding and summarize the production-oriented enterprises on how to save water in the highly competitive market environment, the development can be sustained, the ability to raise important strategic transformation Enlightenment, a very useful and practical significance.4. This conclusion: the so-called enterprise strategic transformation capability refers enterprises in the face of environmental changes, It must be able to correctly formulate new enterprise development strategies, but also to develop effective strategic action with effective the strategies of implementation capacity. In fact, the large number of business cases show that some companies have completely closed down the crisis, and some companies experiencing crisis and then move toward to recovery and embarked on the road to continued success, the difference lies in their ability to strategic transformation. It can be said that corporate strategic transformation capacity of all core business is the most important ability of the core competencies.