Study On The Development Strategy Of Freight Forwarding Agent

Freight forwarding industry has developed into a multi-industry and multi-department industry that has a large scale as an emerging industry. Freight forwarding industry also initiated an open market with a number of enterprises competiting. After China's entering WTO, the freight forwarder's business is expanded constantly and their business strategy has changed accordingly. With the shipping market more open, many foreign freight forwarders have entered China cargo market and competed with domestic freight forwarders. If the development strategy of our freight forwarding agents not determined as soon as possible, there will be a considerable number of enterprises have difficulties to adapt to market changes.This paper is based on the relevant forwarding theories especially enterprise development strategy theory and analyzed the development of Chinese freight forwarding agents including Sinotrans shandong company ltd. Through the general environment analysis and the task environment analysis of the freight forwarding agents, this paper put forward five strategies for Chinese freight forwarders that are scale-managing strategy, logistics managing strategy, specialized managing strategy, network-based theory and alliance strategy. Meanwhile this paper analyses the methods and choices of the implementation of the strategies including the creation of a favorable external environment and to improve the internal conditions. Five strategies should be integrative and interdependence, unified in the practice of development strategy. The scale strategy, network-based strategy and strategic alliance strategy focus on the operation mode, while specialized strategy and logistics strategy emphasize the operation content. Specialized strategy is the foundation, scale strategy is the trend, logistics strategy is the aim, network-based strategy is the support, and strategic alliances strategy is the means. With China entering WTO, the freight forwarding industry is open and the competition is fiercer. Chinese freight forwarding agents must utilize the localization advantage and the modern experience of foreign company to reform the traditional shipping industry and explore international market.