World Real Estate Company Customer Relations Management Research

With the fast fierce development of the our country real estate industry, the market structure and form also takes place to correspond variety, the real estate business enterprise face of some pressures is also increasingly obvious if market the competition is gradually vigorous, customer's need is more difficult with the confidence, the customer hurl tell is always keep high. In this kind of case, the product and technical innovation have already no longer canned provide the competitive advantage for keep on for the business enterprise, business enterprise the successful key lie in doing to respond to the customer sooner and bitterly, the exaltation customer's satisfaction, fight for owning larger customer's quota. This will beg the real estate business enterprise to lead the relation management into the customer, the principle of management of the establishment "take customer as center".The paper used the norm research method, relating to foundation the research contents of CRM to carry on comb to the customer first, tallying up the definition, essence, contents, process and technique that a customer relates to a management, inducing the our country real estate profession in the product, market and consuming up of characteristic; The second, analyzed the wreath world real estate company to relate to a management up the problem for exist at the customer, made use of to compete five strength models to analyze the profession structure of the wreath world real estate company, think that company exists a problem in the aspects of managing the idea, organization structure, the business process and customer hurl to tell a processing wait; The third, aim at an existent problem of the wreath world real estate company CRM, put forward a CRM improvement target, put forward the instruction thought of the improvement, the main contents that analyzes to think an improvement includes to set up customer's hurl of service principle, the reorganization organization structure, the exaltation customer satisfaction, customer and market analysis ,customer develop and contain, establishment to tell the processing project etc. everywhere noodles; Finally, put forward the suggestion for the wreath world company to carry out the improvement project and measure, these measures include: Study mechanism shared with customer, build up efficiently of customer service center, strengthen the training to take the personnel to customer and give a new life customer to lead to the business process of the type.The research method and conclusion of this thesis can relate to the management strategy programming implement to provide a reference for the customer of the wreath world real estate company. Can resolve a similar problem to provide to certainly draw lessons from for other real estate business enterprises in the meantime, expand customer the applied realm of the relation management.