Enterprise Strategy Based On Industrial Consciousness

Enterprises can use all kinds of operations, production, management, marketing, research and development, finance and so on continuous improvement, to solve the present problem, but it will keep the business executives in all kinds of trouble to solve the immediate problems, but did not expect the problems of today is yesterday's decision-making;Or even worse is the way these companies can not be changed to improve the efficiency of the deteriorating status quo, no solutions to the business problems. This requires us to find the way of solving problems in the aspect of strategy, the enterprise's strategy is the most important factor in deciding the future development.The existing competitive strategy, industrial restructuring, and so on the shackles of strategic thinking, we can not make jump out of the scope of business of the industry to enable enterprises to easily create "short-sighted", only to see the existing pattern of industry competition, the existing market The competition, becoming the lead industry, the market first, And ignored the decisions of potential future competition in the market competition, this is so that enterprises will continue to encounter so many problems the most fundamental reason, and this potential competition has not occurred in the structure of the industry, and even further Did not form the industry.Thinking of how to innovate the future business industries, change or breakthrough the structure of the industry, is the most important strategic issues that enterprises should focus on, rather than simply considering the various operational management issues. The way of making strategic based on own benefit and innovate or change the industrial structure is the highest level of a companies' strategic.In this paper at the first is domestic and international business strategy of the status quo, after that in the third chapter focuses on Professor Michael Porter's competitive strategy and the ideas which I think are some of its shortages. Chapter IV through a case arise center point of the article, the most important way of solving enterprises operating failure is industry thinking. The content of Chapter V is how to create a business-led advantage of the future through industrial thinking.