A Study On The Channel Of Chinese Hotels' Network Booking

With the rapid development of the Internet and online travel booking, the hotel reservations from relying on intemal systems and internal networks, systems and partners external to the network booking. Some Chinese hotels realize the need to promote Internet booking. Yet many hotels blindly or erroneously settle network booking due to lack of network booking theories and guidance, the only result of their practice is unsuccessful. How should Chinese hotels settle network booking? It becomes a problem that we must solve.I start my research on the channels of network booking. First through the classification of the various types of hotel sites and their distribution in the search engine,Ⅰidentify what is the main force of current hotel Internet Marketing. Then after the research on main force of Network Marketing, I find that what is the main relies of Chinese hotels. The main relies is the main network channels of Chinese hotels. Meanwhile through the study of some good hotel websites, I conclude the means and methods to settle a good network booking. The last part is the conclusions. I proposes the multi-channel strategy, pointes out that hotel's website is the foundation of developing network booking, and the search engine marketing is the main tool, commercial travel hotel website and specialized hotel booking website are the main channel,and introduce some usual woks to settle network booking.