| Have come Beijing real estate market to welcome entrance in 2007, a opportunity developing at top speed. The macroscopic view economic situation continues for to regards, housing reform policy deepens gradually, individual housing consumption speed is accelerated , the Beijing real estate market potential is enormous. China adds "WTO" , the Beijing "bid for hosting Olympic Games" is successful, meeting having accelerated Beijing and the world follows , the marketplace is more and more mature , all all these has brought up opportunity of Beijing real estate market difficult to meet in a thousand years.Opportunity has appeared , the investor has not all wanted to miss this finest hour, nonlocal" army group " is entering Beijing numerously and confusedly , a lot of funds are changing to real estate market , Beijing real estate market slice is flourishing , being the real estate manager company is rare good opportunity indeed, but is confronted with at the same time also gigantic challenge. One real estate manager after another company is founded consecutively , always is implicate the house price rising having restrained housing consumption also tremendously , how to is is able to start consumer market really become at present maximal challenge. How the marketplace new Fang Fang thought soft and floury such as technology , idea , system opening to the outside world gradually , requiring that the manager company has the tremendous fund , and need not only, welcomes this pounding , how, to stand firm and explore among real estate market expanding rapidly in one to develop, become the challenge that every manager company is confronted with be obliged to.Face the more and more fierce competition situation , smooth nice Beijing real estate manager Ltd. having felt hitherto unknown pressure and challenge. The high speed facing Beijing real estate develops , the stormy or unstable situation change facing a marketplace , the smooth nice manager company already reveal out a strategic objective no very definitely , acute structural imbalance , the function are faulty , management system fetters a company to develop to wait for a problem. How to working out smooth nice manager strategy for enterprise development next step , realizing optimum company resource allocation , strengthening company's competition, is one urgent task faced by company present. Needing to come disregarding still being that oneself develops from the company from environment of competition been confronted with by smooth nice manager, needing to work out one being suitable to the fine management strategy that the person develops.The main body of a book is moistened with Beijing praising real estate manager Ltd. being an object of study, the direction wielding enterprise Strategic Management theory studying the Beijing real estate manager develops the trend and the characteristic and moistens nice manager development of the days to come, analyses the inside and the outside environment been confronted with by smooth nice manager , analysis produces chance and threat facing the whose , advantage and inferior position thereby. Have worked out out and 2007-2020 year of population development strategy here on the basis , have waited including that the strategic objective , strategy stage partition , strategy are put into effect , have suggested that some hoist smooth nice manager competitiveness suggestion finally.The main body of a book adopt demonstration to analyse the research method with norm analysis mainly, face to face smooth nice manager company middle high-rise have carried out meticulous depths visit, be in progress to industry environments such as Beijing economy environment, real estate , real estate manager surveying with data collect, the company who surveys the famous Beijing real estate manager develops with management strategy , starting an undertaking developing enterprise resource and experience accumulating in process combining with the smooth nice manager company , bring forward the development strategy praising the manager company. |
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