Research On Counterstrategy Of Improving Chinese Supply Chain' Competitive Ability

The main idea of the supply chain management is to satisfy the demand of the customers, it creates the competitive advantage of the whole supply chain by building a linkage between the supply enterprises, the distribution enterprises and the ultimate customers with integrated management and coordinated the growth of .supply chain management is the trend for the development of corporation management, and the future will focus on the competition of supply chain. Retail industry being the important industry for the social economic development have become the dominant strength in the market and has stronger and stronger influence on supplying enterprises and ultimate customers. The retail industry's competition of our country is becoming more and more furious with the entering of the foreign retail industry and compete with our retail industry in all areas which has great capital, advanced technology and brand. Therefore, it is of great academic value and practical importance to discuss how to improve the supply chain management's competitive ability of our retail industry.I have surveyed and read many material about supply chain management, in the article I have built the estimating index and model through the analyzing the domestic and foreign competitive ability of supply chain management which is based on the researching of the supply chain management. Moreover, the article proposes the countermeasure and suggestion for increasing the competitive ability from macroscopic and the microscopic angle in the situation of our nation from the lesson of foreign supply chain management. The macroscopic aspect is that we should establish profession laws and standards positively, the microscopic aspect is that we should concentrate on the system management of the supply chain management, specially in the physical distribution allocation management, the information system management , the supplier management, the customer relationship management. It is to supply some reference for increasing the competitive ability of our supply chain.