Research On Data Mining In CRM Of CNC

The article analyzes the basic theories and knowledge about data mining(DM) in customer relationship management(CRM) of China Netcom(CNC). It introduces the concepts of data warehouse (DW).. data mining and customer relationship management. It talks about the relationship of them after that. After introduces MIS of CNC and CRM of CNC, The article explains the benefits if CNC uses DM.The article uses SAS Enterprise Miner from SAS computer software company to design the models. I use decision tree complete cluster with data mining. The article designs customer segmentation model and zero-time customer model of CNC, and researches on the result. The result can help the managers of CNC to make policy, and it also can optimize day-to-day management in CNC.