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Research On Control Mode And Strategy Of Household Electric Production Marketing Channel

Posted on:2007-04-04Degree:MasterType:Thesis
Country:ChinaCandidate:C YangFull Text:PDF
GTID:2189360212466610Subject:Business management
Abstract/Summary:PDF Full Text Request
With the development of the economy and technology, competition is more fiercely than before. So marketing channels become the most important part of development strategy mixes. The essence of marketing is to shorten the distance between manufacturers and consumers and to show solicitude for consumers in order to maintain the confidence of consumers in some companies and their products. But marketing channels act exactly as a very important role to make consumers ready to use some kinds of product or service and also overcome many difficulties to achieve the ultimate goal of marketing. Consumers begin to take a dominant position in the buyer's market form. So manufacturers have to start to attach much importance to selling and depend on marketing channels more and more. Channels have become more and more important in modern marketing. Based on that, the modern marketing competition has actually turned into the channels competition to some extent. In the age when there are too many products of similar quality, we can say that the company having good channels must occupy much more product markets and have the advantage over other companies.The household appliance of our country have went through the period of introduction and the period of growing up and come to the period of maturity after it's development for 20 years, with it's expansion and brands concentration step by step, The country have been the base of household appliance production. It competes intensely in the household appliance market of our country, and the competition in price and advertisement and promotion and brand have transfer to sales channel. It has been the new profit resources for the household appliance enterprise to set up high efficiency and quickly response sale channel.The specialization of household electric production determines the distinct difference in the marketing method from other consumables.Thus it needs of thinking the production character and market require, reasonable building the channel of distribution, adjusting themselves to market environment in time. Importance of the superiority in market channel becomes common knowledge in the industry of...
Keywords/Search Tags:household electric production company, marketing channel, channel control, channel management
PDF Full Text Request
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