Competive Strategy Anaalysis Of AMS Global Transportation Forwarding Company

AMS is the first joint venture for international transportation forwarding of Mainland and Taiwan. Mainly the company is focus on air shipment. Facing the situation of Chinese economic booming, and manufacturing of Taiwan moving into Mainland. As Taiwan based company, AMS was eager to expand its business. Nevertheless its development is not satisfying.This paper analyzes comprehensively the competitive environment and competitive resource of AMS, by using the way of SWOT Analysis and other tools. Finally it get conclusion that AMS has potentials of growing in the market of air forwarding, even though the competitive is very tight. The reason why AMS failed in the competition is it does not pay more attention to the market, which it has core competition power.From the analysis, we can find that AMS face a brilliant chance to develop, but on the same time, it also face great challenge. The paper point that AMS should pay more attention to the air forwarding market. When focusing on the market, AMS should apply the policy of specialization, that means . In order to reach this target, AMS should enhance it management and set up the system of customer's loyal.Service is much more important than anything else in air forwarding. The forwarder is only requested to monitor each detail in transportation, but also take full responsibility for supply chain. With the function of forwarder changed, AMS should improve its service also. On one hand, it should apply the specialization in the service. On the other hand, AMS should find its Niche Market. That means AMS should also provide Value Added Service, according to its competitive. It is the only way for AMS to...