CRM Research In Sifang Group Company

At present, more and more companies take "customer-centered" as the managing idea because of the severe competitions day by day in 21st century. The "customer economy" age has come, and how to better deal with the management of customer relationship is regarded as one of the most effective means to improve enterprises' competitive power. Therefore, it is realistic and significant to carry out CRM research in Sifang Group Company.The following paper will be started with the status quo of Sifang Group Company's business and customer management. Combined with the relevant theory of management of customer relationship home and abroad, the implementation of customer relationship management in Sifang Group Company is systematically studied through applying the methods of quantitative and qualitative analysis, comparative analysis and investigation. In which, the problems existing in customer relationship management of Sifang Group Company are analyzed, the solutions focusing on existing problems are put forward, CRM design, which can analyze and design the management from customer information collection, customer segmentation, customer value, customer life cycle, customer satisfaction and customer loyalty, is established and CRM system of Sifang company striving for "customer-centered "idea is built to improve customer satisfaction and customer loyalty further so as to distribute its...