Shaanxi Tourism Industry Competitive Situation And Countermeasures

The opportunity and challenge co-exist in the development of Shanxi tourism industry, at the same time, there are many restrictive factors. This paper begins with the major premise that the development of Shanxi tourism must participate in market competition, focuses on doing research into the actuality and countermeasures of Shanxi tourism competitiveness.First the paper defines some related concepts about regional tourism competitiveness from the point of theoretical analysis, then according to the difference of the importance of influence degree of tourism sustainable development, the regional tourism competitiveness factors are divided into core competitiveness, basic competitive power, environmental competitiveness three levels, thus establishes the theory framework about provincial tourism competitiveness evaluation. Secondly according to the core, basis, environment"three-ring structure"analysis paradigm and the selection principle of index system, developing the evaluation index system of provincial tourism competitiveness in groups, and through the experts investigation method to determine the weights of each index, eventually constructed comprehensive evaluation model of provincial tourism competitiveness. Fore more, extensively investigate and collect all kinds of assets conditions and process factors which influence Shanxi tourism competitiveness, processing data without outline through the evaluation model tourism, Comprehensively evaluate the development present situation of Shanxi tourism competitiveness, and obtain the current situation ranked 18th in tourism market in 2009.Finally, by comparising the quantitative analysis of each index, obtain a result that the key factors which influence Shaanxi province tourism competitiveness level are tourism resources, infrastructure, economic development level and the level opening; And based on which, according to comparative advantage and the strategic planning theory, this paper puts forward ascending countermeasures tourism competitiveness of Shaanxi province:rely on the advantage resources, adhere to the market as the guidance, strengthened high-quality goods construction; strengthen tourism infrastructure construction, optimize tourism industrial structure, build the good tourism environment; develop economy vigorously, improve the level of economic development of Shanxi province; constantly expand opening to the outside world, improve the level of opening of Shanxi province.