The Research On Community Participation In Tourism Business Model Of Zhangguying Village

The management mode is a key factor to tourism communities, due to the difference of the objection of the investor, the ancient tourism turned to various management modes, which was pushing the development of tourism of some ancient area in the earlier times. Moreover, the participation of the citizens who lived there can affect the development of tourism. As a result, ancient village tourism can be sustain development mostly depends on the profits that made by the communities, including the business profits.On the basis of some abroad and domestic literatures, firstly we should make a definition of ancient village and village tourism, communities and social participation, management mode and tourism management mode, and then present my own opinion; then, I emphasis on the community participation to ancient village tourism after some summarized researches made by domestic and abroad scholars. Subsequently, In the application of theoretic basis, combining with the characters and approaches of ancient tourism, I provided some evidences by the view points of the theories of property right, public goods, and the benefits between them.Secondly, in the discussions on the significant of the development of ancient village tourism, in the view points of the contents, characters, advantages and disadvantages, I made a conclusion four typical mode of Chinese managements, including self management, foreign-invest business model, individual and joint-stock business model, and then analyze the adaptabilities of every models.Thirdly, the empirical research. This paper make comparative analysis on management entities,operating results income distribution difficult to manage,community involvement etc. between collective business model and developer business model from the diachronic point of view. Summarized the problems on the ownership of the franchise,income distribution, participation approach,congenital condition, dynamic mechanism and other problems in community participation.Fourthly, through analysis of the existing business model and Community participation levels identified in Zhangguying village. In this paper, the focus on community participation of tourism business model, As developers improve the business model, and Make specific method of operation from tourism authorities, local communities and external developers.Finally, the full text was reviewed and summarized, given the innovation proposed in this paper and inadequacies, and also had the subject of future research and prospecting.