The Marketing Strategy Study Of Bank Of Qingdao

City commercial banks, after the developing only in recent decades in the history of Chinese banking system,becoming the youngest part in the composition, is gradually growing as the new force of China's financial system, and to the development of local economy and the stability plays an significant contribution.This article introduces it to readers the development process of Bank of Qingdao,a urban commercial bank,points out the problems in the banking stage of the development process.It analyzed the present marketing situation and development direction in the article, then carried on the SWOT analysis and the marketing question recognition to the Bank of Qingdao, pointed out the survival bottleneck and the challenge of development. To deal with, This article proposed its should go with the international advanced same business trail connection and aim at making characteristic bank.Then proposed under the deductive 4C marketing theory frame take the customer demand, the customer cost, the customer convenience and the customer trust as the central marketing strategy, and how to implement to the above strategy has carried on the detailed elaboration. This article deals with the bank the complex marketing environment each kind of marketing strategy under the theory frame systematization, both has the actual guiding sense and not to lack the altitude theoretically, to deal with the marketing difficult position and the healthy development with the Bank of Qingdao such a local bank provides referred and uses for reference.